22 July 2018

SUMMA

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SUMMA

Magrè sulla Strada del Vino (Bolzano, Italy), April 2018

Summa is a wine show organized by Alois Lageder at his estate in the historic village of Magrè sulla Strada del Vino (Bolzano). For over twenty years Italian and foreign wine experts have had the possibility of tasting selected wines in the tranquility of a magical location, coming into direct contact with the producers present at the event.

BRIEF

Come and discover the unique experience of Summa!
Promote Summa through the press, inviting journalists to take part in the event to live and breathe the unique and unforgettable experience in the prestigious setting of the Cason Hirschprunn and Tor Löwengang estates

ACTIVITY

A journey through organic and biodynamic wine excellence
Study of the format with the Client: guest selection, creation of themes for the new editions and new wine launches. Media relations. Complete management of relations with journalists and partners to bring together press material

RESULT

International critique: an event dedicated to the good, the healthy and the sustainable
Journalists and professionals met over eighty winegrowers – from France, Austria, Italy, Slovenia, Germany, Australia, Kazakhstan and New Zealand – united by the fil rouge for the high quality and sustainable production

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22 July 2018

PRESENTAZIONE 53° MARMOMAC

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53rd MARMOMAC PRESENTATION

Terrazza Martini, Milan (Italy), June 2018

Marmomac is the biggest stone trade fair in the world and represents the entire production chain, from the raw materials to the semi-finished and finished products, from the machinery and technologies for the stone industry to the various applications of stone in architecture and design.

BRIEF

The 53rd edition of Marmomac
Organization of the institutional press conference to present the edition planned for September, with the presence of Veronafiere top management and journalists

ACTIVITY

Traditional annual appointment with the press
Study of format with the Client, selection of location, supplier coordination, general organization, press office and media relations, follow up activities

RESULT

The world of marble in Milan
More than a hundred guests, including 70 journalists from both the corporate and technical press as well as those specialized in architecture and design, were present at the press conference, which took place in one of the most suggestive locations in Milan: Terrazza Martini

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22 July 2018

RIEDEL – Circolo Filologico Milanese

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RIEDEL – Milan Philological Circle

Milan (Italy), June 2018

Riedel, the Austrian luxury glassware company, was the first in history to realize that the taste of wine is greatly influenced by the shape of the wine glass it is sipped from. A family company with a centuries-long history, today it is famous throughout the world for its revolutionary instruments created for wine tasting.

BRIEF

Discovering the Riedel world
Organization of an open day dedicated to the press and clients to present the new collection of Performance wine glasses whilst immersed in the experience of a real Riedel Bar

ACTIVITY

The Riedel Bar lands in Milan
Study of format with the Client, selection of location, supplier coordination and media relations

RESULT

Wine glasses, a true passion!
Journalists, sector professionals and clients had the opportunity to experience a tasting in an original and refined atmosphere allowing them to become completely absorbed by the culture of these wine glasses

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22 July 2018

Verdissima

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VERDISSIMA

Milan (Italy), April 2018

Style and the very essence of Made In Italy characterize the Verdissima underwear and beachwear collections. Attention to the needs of a feminine clientele and a refined and exclusive design are coupled with a perfect fit and comfort.

BRIEF

The new Verdissima collections
A dedicated press day to convey the mood of the new collections for the upcoming season in a location specially tailored for the event.

ACTIVITY

Work in progress…
Planning and carrying out of every aspect of the event with the Client, location preparation, media relations and follow up activities

RESULT

A press day in perfect Verdissima Style!
Journalists, stylists and bloggers discovered the brand’s new ranges, identifying the trends and styles for upcoming fashion and lifestyle photo shoots

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