The eyewear world gathered in Milan for Mido 2022 to celebrate the 50th anniversary of the event.
New eyewear trends, new frontiers of technology, emerging and established brands: from April 30th to May 2nd, the international eyewear trade has told its best using its desire of change and its vitality.
Zed_Comm also attended with its customers, to showcase novelty, style and excellence.
Belluno-based Italian venture HAPTER, born in 2013 as a research project on new materials and techniques for premium design eyewear, opted for Zed_Comm to handle its public relations and to organize communication activities towards national and international media within the eyewear sector.
The starting point is the retrieval of an old pair of glacier military goggles: this event was the spark to start HAPTER, a pioneering entrepreneurial project, giving life to an unprecedented product and an avant-garde manufacturing process which led HAPTER to full production independency and self-sufficiency over the years, allowing the use of unique raw materials – e.g. fabrics and pigmented rubber, melted on a surgical steel structure – and top-quality mechanical solutions which obtained international patents and contributed to achieving top recognitions within the most popular and high-profile Product Design Awards. HAPTER has been immediately welcomed with enthusiasm and selected by the most eminent optical boutiques and concept stores world-wide, positioning itself in the premium segment of the eyewear market, as a result of an unconventional, cutting-edge design formula which synthesizes performance and aesthetics in a radical, breaking-new approach.
Whether it’s love at first sight or a thoughtful choice, women always have a soft spot for accessories that make them feel unique, and in particular for eyewear.
For this reason Danshari – Made in Japan eyewear brand which takes inspiration from the Zen Minimalist Philosophy – decided to present Coup de foudre rouge, the new exclusive Capsule Collection entirely dedicated to the female world.
Coup de foudre rouge is composed by 7 models, available in the 3 combinations of materials which characterise all Danshari collections: acetate, titanium and combined. The three shades of colour are: black acetate, havana acetate and red passion – to reflect the collection evocative name – matched with titanium and beta titanium in silver, gold, rose gold and bronze.
A capsule collection designed for demanding women who like to distinguish themselves with style!
The countdown to the day we celebrate love has started! But so has the stressful search for that “special” gift to declare our love in a way that won’t go unnoticed. Jewelry, flowers, perfume and chocolate are always at the top of the hypothetical “best gift” list, especially for the classic-minded purchaser. But there’s nothing better than a romantic atmosphere and a candle-lit dinner to win someone’s heart! And a great glass of wine! These are our suggestions for all tastes: white, red and rosé:
So now let’s raise a glass and make a toast to love on a special day, although it’s valid every day of the year! Cheers!
