29 June 2023

Tenuta Mazzolino’s Oltrepò Pavese conquers the ‘Eternal City’

The winery of excellence in Corvino San Quirico landed in Rome for the first time for a press lunch attended by 14 journalists. Francesca Seralvo, the third generation at the helm of the winery in the province of Pavia, and Stefano Malchiodi, the estate’s oenologist and agronomist, recounted – with the passion that has always distinguished them – the wines and the history of the winery, involving the guests in a journey from the winery’s beginnings to the present day. It all began in 1980 when Francesca’s grandfather set up this beautiful winemaking adventure, hiring a French oenologist of Greek origin – Kyriakos Kynigopoulos – after reading wonders about his work in the vineyard in Le Figaro.Then the estate was taken over by Francesca’s mother and finally by Francesca herself who took it over – after an official investiture by her grandfather (chosen from dozens of grandchildren) – in 2015, when she left the legal profession to get her hands dirty in the vineyard. Today, the estate’s wines stand out qualitatively in the Oltrepò panorama. At the lunch in Rome, journalists had the pleasure of tasting theCruasè 2018, Pinot Noir Spumante Rosé, the Blanc 2021, Chardonnay, the Terrazze Alte 2021, Pinot Noir and the Noir 2019, Pinot Noir. Everything was held in the splendid setting of Palazzo Velabro, an elegant 18th-century residence – back in its renewed version as a mixed-use hotel: it is located between the Palatine Hill and the Forum Boarium, in the shadow of the Arch of Janus, a stone’s throw from the Mouth of Truth. To accompany the wines of the Mazzolino estate, the menu of chef Penelope Musolino – a chef from the experience at Heinz Beck’s three-starred ‘La Pergola’ in Rome.

16 June 2023

A press trip to discover Tenuta Mazzolino

A premium winery in the Oltrepò Pavese area, a rich story to tell: one of wine, vines and life. That of Francesca Seralvo, third generation, who in 2015 left the law and threw herself wholeheartedly into this adventure. The aim? To carry on the work done by his grandfather first and then by his mother, that is, to make excellent wines – a few labels but all of the highest quality – and to turn Mazzolino into a reference hub for wine culture, for initiatives linked to the world of wine, but also for open-air cinema evenings and wine tastings. Here on these hills of Pavia stands the family villa, recently renovated, from which 12 rooms have been obtained. “A conservative renovation that wanted to keep intact the old-world charm of the family home,” says Francesca, “among old prints and works of art, collected over the years”. Now with this restoration and the creation of 12 rooms, the winery is opening up to a niche tourism “for wine enthusiasts and events”. These were some of the ideas that emerged during the press trip on 18 May: a dozen or so lifestyle journalists were able to immerse themselves in the magical atmosphere of Mazzolino, which bears its name – from mansiolinum, meeting point – in its nature: and indeed the winery is a crossroads of suggestions that fascinates those who visit it. Even in an almost autumnal May that suddenly gives the colours of spring: the sun, the blue sky and an Italian rose garden that is made to be instagrammed.
5 May 2023

Associazione Viticoltori di Castellina in Chianti turns 20

Associazione Viticoltori di Castellina in Chianti turns 20 and has chosen Milan as the second stop on a tour to tell the story of this wonderful Chianti Classico territory. Presenting the most unusual, fascinating and curious face of this municipality, which concentrates among the most prestigious winemaking realities of the whole of Tuscany, is a great wine professional, Armando Castagno, who has collected the interviews of 37 producers in the book ‘Castellina in Chianti – territorio, vino, persone‘ (Castellina in Chianti – territory, wine, people) presented on Wednesday 29 March at the DADA restaurant in Taverna. Explaining the project were Enrico Pozzesi, President of the Associazione Viticoltori di Castellina in Chianti, and Armando Castagno himself, interviewed by wine expert Alessandro Franceschini. After the presentation, 37 producers from Castellina in Chianti served their Chianti Classico wines for tasting to the numerous journalists and sector operators who attended the event. Next stop on the tour of the Associazione Viticoltori di Castellina in Chianti will be Florence. 

4 May 2023

ZEDCOMM ON FIRE A VINITALY 2023! IThe agency’s Wine team attended the most important event dedicated to the sector

 

From 2 to 5 April, Verona hosted the 55th edition of the International Wine and Spirits Exhibition. The Exhibition – after years of being cancelled and alternative versions due to restrictions during and after Covid – made a successful comeback, confirming itself as an increasingly business-oriented event among operators in the sector.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press. – Events, Masterclasses, Vertical  Tasting took the agency’s interlocutors on a sensory journey through Italy and its wines: from Domenico Clerico’s Piedmont to Zisola’s Sicily, from Tenuta Mazzolino’s Oltrepò Pavese to Fonzone’s Campania, passing through Moser’s Trentino and Pra and Tedeschi’s Veneto; from Tuscany’s Consorzio Tutela Vini della Maremma Toscana and Monteverro to Abruzzo’s Consorzio Tutela Vini d’Abruzzo, from Lungarotti’s Umbria to Demeter’s biodynamic world. A challenging and meaningful communication experience that allows the agency to strengthen relations with the press present and to intercept new trends in the field, an event based on teamwork, made up of shared agendas, but above all of empathy, collaboration, smiles and pedometers went haywire!