16 June 2023

A press trip to discover Tenuta Mazzolino

A premium winery in the Oltrepò Pavese area, a rich story to tell: one of wine, vines and life. That of Francesca Seralvo, third generation, who in 2015 left the law and threw herself wholeheartedly into this adventure. The aim? To carry on the work done by his grandfather first and then by his mother, that is, to make excellent wines – a few labels but all of the highest quality – and to turn Mazzolino into a reference hub for wine culture, for initiatives linked to the world of wine, but also for open-air cinema evenings and wine tastings. Here on these hills of Pavia stands the family villa, recently renovated, from which 12 rooms have been obtained. “A conservative renovation that wanted to keep intact the old-world charm of the family home,” says Francesca, “among old prints and works of art, collected over the years”. Now with this restoration and the creation of 12 rooms, the winery is opening up to a niche tourism “for wine enthusiasts and events”. These were some of the ideas that emerged during the press trip on 18 May: a dozen or so lifestyle journalists were able to immerse themselves in the magical atmosphere of Mazzolino, which bears its name – from mansiolinum, meeting point – in its nature: and indeed the winery is a crossroads of suggestions that fascinates those who visit it. Even in an almost autumnal May that suddenly gives the colours of spring: the sun, the blue sky and an Italian rose garden that is made to be instagrammed.
5 May 2023

Associazione Viticoltori di Castellina in Chianti turns 20

Associazione Viticoltori di Castellina in Chianti turns 20 and has chosen Milan as the second stop on a tour to tell the story of this wonderful Chianti Classico territory. Presenting the most unusual, fascinating and curious face of this municipality, which concentrates among the most prestigious winemaking realities of the whole of Tuscany, is a great wine professional, Armando Castagno, who has collected the interviews of 37 producers in the book ‘Castellina in Chianti – territorio, vino, persone‘ (Castellina in Chianti – territory, wine, people) presented on Wednesday 29 March at the DADA restaurant in Taverna. Explaining the project were Enrico Pozzesi, President of the Associazione Viticoltori di Castellina in Chianti, and Armando Castagno himself, interviewed by wine expert Alessandro Franceschini. After the presentation, 37 producers from Castellina in Chianti served their Chianti Classico wines for tasting to the numerous journalists and sector operators who attended the event. Next stop on the tour of the Associazione Viticoltori di Castellina in Chianti will be Florence. 

4 May 2023

ZEDCOMM ON FIRE A VINITALY 2023! IThe agency’s Wine team attended the most important event dedicated to the sector

 

From 2 to 5 April, Verona hosted the 55th edition of the International Wine and Spirits Exhibition. The Exhibition – after years of being cancelled and alternative versions due to restrictions during and after Covid – made a successful comeback, confirming itself as an increasingly business-oriented event among operators in the sector.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press.  The 2023 edition closed with a total attendance of 93 thousand, of which almost 30 thousand foreigners. For Zedcomm, too, it was a major opportunity to meet with customers – more than a dozen of them – and with the trade and non-sector press. – Events, Masterclasses, Vertical  Tasting took the agency’s interlocutors on a sensory journey through Italy and its wines: from Domenico Clerico’s Piedmont to Zisola’s Sicily, from Tenuta Mazzolino’s Oltrepò Pavese to Fonzone’s Campania, passing through Moser’s Trentino and Pra and Tedeschi’s Veneto; from Tuscany’s Consorzio Tutela Vini della Maremma Toscana and Monteverro to Abruzzo’s Consorzio Tutela Vini d’Abruzzo, from Lungarotti’s Umbria to Demeter’s biodynamic world. A challenging and meaningful communication experience that allows the agency to strengthen relations with the press present and to intercept new trends in the field, an event based on teamwork, made up of shared agendas, but above all of empathy, collaboration, smiles and pedometers went haywire!

 

4 May 2023

SUMMA 2023 The Alois Lageder Estate welcomed press and visitors from all over the world

On Saturday 1 and Sunday 2 April at Casòn Hirschprunn & Tòr Löwengang of the Alois Lageder Wine Estate – Magrè Sulla strada del Vino (BZ) – the 24th edition of the exhibition of organic and biodynamic wine excellences: Summa 2023 was staged. Zedcomm took care – as it has been for years now – of the communication and supervised the presence of the Italian press, which has always been fond of this event that – this year – registered more than 2500 visitors from all over the world: many Italians, but also public and operators from German-speaking countries, from the UK and the United States and a few representatives from Asia. All the novelties – and rarities – from a range of one hundred wineries – of international scope – selected for the very high quality of their wines produced in harmony with the environment, were on tasting. The masterclasses, guided tastings and visits to the estate’s wine cellar and vineyards were also very successful, testifying to the growing awareness in the sector of agriculture in line with nature and the circular economy. More than just wine, but also food! Many zero-kilometre producers were able to let visitors taste their products and tell their stories. The 25th edition, scheduled for 13 and 14 April 2024, is already in the pipeline!