2 May 2024

Vinitaly 2024 is the wine unmissable event

Vinitaly 2024 is the wine unmissable event. It is the leading wine fair, a must-attend event for all wine industry professionals, as well as wine enthusiasts. Here, you can meet the leading figures in the wine industry, including individual wineries and wine groups. Zedcomm spent four intense days at the fair, travelling between stands, attending meetings, and participating in tastings and insights sessions. The 56th edition of Vinitaly was a great success, both in terms of public attendance and the number of foreign operators. The fair attracted 100,000 attendees, with an increase of 30,000 foreign operators from 140 countries. The event closed with a positive balance. During the fair, we observed a number of trends in the market. There was a general positive trend, with whites and rosés accounting for 50% of consumer choices, while red wines made up 38%. Our balance sheet? In addition to the tilt counter, the fair confirmed itself as the ideal platform for PR, client and journalist relations, and networking. Vinitaly saw record numbers, and Zedcomm also had a record attendance at the Press Office, with the team almost full and accounts from all over Italy. The team included Carlotta, Chiara, Claudia, Delia, Eleonora, Giulia, Lucia, Marianna, Martina, Michela, Michele, Simonetta, Stefania, and of course the big boss, Cecilia Zanasi. The list of clients present at the fair is also extensive, with Zedcomm organising press meetings, masterclasses and interviews for them. From consortia, such as Abruzzo, Alto Adige, and Lugana, to companies, including Cavazza, Demeter,  Dievole, Felsina, Fonzone, Grojean, Lungarotti, Mazzei, Monteverro, Pra, Tedeschi, Tenuta Mazzolino, Villa Santo Stefano, Vistorta, and Zorzettig, the list of attendees was extensive.

22 November 2022

Divinea Wine Tech Symposium 2022

The third edition of the Divinea Wine Tech Symposium 2022 took place in Milan.

Digital innovation, consumer sales and the world of wine were the key themes of the Wine Tech Symposium, the annual event promoted by the technology company Divinea which, this year was held, for the first time in Milan, reinforcing its identity as a hub reflection on technology and innovation and discussion on issues related to the world of wine and its protagonists. A third edition that confirms the growing trend and that comes one step further than the previous edition. At the center of the discussion was the theme “Connecting The Dots – A Digital Ecosystem to Know, Communicate and Engage Wine Lovers and Visitors”. Zed_comm – as well as taking care of the invitations part for the press – was the protagonist of the first all-female talk, moderated by Cecilia Zanasi, founder of ZedComm, focused on building a lasting relationship with its customers in dialogue with important wine entrepreneurs. In the panel of interviewees two women of wine for whom Zed_Comm follows the communication and the press office: Chiara Lungarotti of Cantine Lungarotti and Sabrina Tedeschi of Soc. Agricola F.lli Tedeschi. To complete the speeches, Chiara Soldati (Cavaliere del Lavoro) of the La Scolca winery and Marzia Varvaglione of Cantina Varvaglione.

8 February 2021

Valentine’s Day, a toast for lovers’ day

The countdown to the day we celebrate love has started! But so has the stressful search for that “special” gift to declare our love in a way that won’t go unnoticed. Jewelry, flowers, perfume and chocolate are always at the top of the hypothetical “best gift” list, especially for the classic-minded purchaser. But there’s nothing better than a romantic atmosphere and a candle-lit dinner to win someone’s heart! And a great glass of wine! These are our suggestions for all tastes: white, red and rosé:

So now let’s raise a glass and make a toast to love on a special day, although it’s valid every day of the year! Cheers!

15 January 2021

Tenuta Lungarotti chooses Zed_Comm for press office activities and media relations, in Italy and abroad

Symbol of Umbrian enological excellence in Italy and in the world, Tenuta Lungarotti has chosen Zed_Comm as partner for communication, press office and public relations activities for the Italian and foreign market with focus on some countries.

Founded in the Umbrian hamlet of Torgiano in 1936 by Giorgio Lungarotti, the historic winery today is led by the daughters Chiara and Teresa, supported by their mother Maria Grazia and grandchildren Francesco and Gemma. A milestone of the Umbrian wine production, Lungarotti has been included by Wine Spectator-Operawine 2021 among the 34 Italian best wineries.

Tradition, cultural heritage, generational continuity, love for the Umbrian soil: these are the pillars of Tenuta Lungarotti, a family business where the “human capital” has always played a central role, proving to be a key factor for the growth of this historic winery that represents the very essence of Umbria in the world.

The flagship labels are the famous Rubesco Riserva Vigna Monticchio – Torgiano Rosso Riserva DOCG, repeatedly awarded as one of the best Italian wines, and Rubesco – Rosso di Torgiano DOC, a deep expression of Umbria.

But Lungarotti is not just wine. It is also art, culture and hospitality, key factors of the Lungarotti Experience that you can live in Torgiano thanks to the Museo del vino (Lungarotti Wine Museum), defined by The New York Times as “the best in Italy” for the quality of its collections; the Museo dell’Olivo e dell’Olio (Lungarotti Olive Oil Museum) which tells the history of olive oil over the centuries; the hospitaly of Poggio alle Vigne and Il Poggiolo, two authentic farmhouses ideal for relaxing holidays in the lush nature and the typical Umbrian food of the two Lungarotti restaurants, Enoteca della Cantina and Osteria del Museo.

Zed_Comm will convey all the news regarding wine, hospitality, art and culture, both in Italy and abroad, with focus on countries such as Austria, Germany, UK and Switzerland.