Zed_Comm will also be present with its customers at DaTE, the fair dedicated to avant-garde eyewear that will be held in Florence from 19th to 21st of September.
A highly anticipated appointment by operators and which marks the resumption of the optics fair world after the suspension period due to Covid-19. The event will be attended by:
We are waiting for you!
On Wednesday 15th July, Budri presented the Intarsio Capsule Collection designed by Valerio Cometti at its Foro Bonaparte showroom in Milan. The Capsule Collection is inspired by the world of architecture; a new language created by rich patterns in meaning that bring, for the first time in the world, artistic inlay into eyewear. The collection evokes, in fact, three eras of great artistic prestige: Baroque, Neoclassicism and Renaissance. The three shapes dedicated to Bernini, Canova and Donatello feature inlays inspired by the richness of the floors of these eras. Once again Budri speaks thus of architecture, of extraordinary surfaces that have coexisted with man for hundreds of years, wear out over time, but acquire value and beauty with each passing day. Precious masterpieces born thanks to the company’s mastery in marble processing and inlay technique.
Zed_Comm has been entrusted with the press office activities and media relations dedicated to the launch of MITA, a new and totally sustainable eyewear brand that is the direct result of the experience gained by VoT (Vision of Tomorrow), the eyewear consulting company founded from the 20 years’ presence in the sector of Nora Cabrera, COO and Fabio Ferracane, CEO.
Media relations activities will have the aim of promoting the eyewear collection – made entirely from a recycled material obtained from plastic bottles – in technical eyewear media throughout the world and Italian consumer publications with a strong green and sustainable message.
The official launch will take place during the fiftieth edition of MIDO with a press conference presentation that will put MITA’s technology and innovative production center stage, highlighting their ability to create products which are on-trend and highly stylish as well as being environmentally conscious.
We are very happy to announce a new client from the eyewear world!
Zed_Comm will manage media relations and press office for Italian and European eyewear media for Look made in Italia.
Light weight, sleek design and total wellbeing are the core principles of the philosophy that has defined the brand since its inception. Ongoing research, expressed in an excellent product line that ranges from adult to children’s eyewear. No matter how industrial and highly technological, every pair of Look eyewear is, in itself, a minor work of art – a distillation of intuition, hand-craftsmanship and human values that characterize the work of a close-knit team.