From August 27 to September 6, 2025, Venice hosted the 82nd Venice International Film Festival. In this prestigious setting, Gisada took part as Gisada Partner of La Terrazza by Atlas Concorde at the Venice Film Festival. The exclusive venue, located inside the Hotel Excelsior at the Lido, welcomed actors, directors, journalists, and international guests. La Terrazza, created by the agency Joydis, has become a symbolic meeting point during the Festival. It is the place where cinema, lifestyle, and excellence come together. Here, Gisada showcased its olfactory universe, combining elegance, luxury, and refined aesthetics. Guests experienced the Maison’s unique fragrances in an atmosphere of international glamour. Throughout the days in Venice, the Swiss Maison unveiled its new Luxury Line, already admired on a global scale. Alongside this exclusive collection, visitors also discovered the Uomo & Donna lines. Iconic fragrances such as Ambassador Woman, Ambassador Men, and Titanium highlighted the brand’s distinctive identity and craftsmanship. The scents of Gisada enriched the cosmopolitan atmosphere of the Festival. Refined and distinctive, they offered an immediate sensory journey. Each fragrance expressed personality and style, turning perfume into a universal language capable of connecting cultures and generations—just like cinema itself. Being Gisada Partner of La Terrazza by Atlas Concorde at the Venice Film Festival strengthened the brand’s mission. The Maison continues to celebrate the art of perfumery as a symbol of beauty and excellence. Choosing Venice, a city renowned for art and culture, provided the perfect stage for this story of elegance and creativity. Through this collaboration, Gisada reaffirms its international vocation. Each fragrance represents an emotional journey, reflecting contemporary luxury and lifestyle. The Venice Film Festival, with its worldwide resonance, offered Gisada the perfect opportunity to enhance its global identity and reinforce its role in the luxury industry.

Demeter Italia, a certification body for biodynamic agriculture, organized a three-day press tour to demonstrate the value of this agricultural method through hands-on experiences. Conceived and managed by ZedComm, the tour involved Italian and international journalists and aimed to promote Demeter Italia as a point of reference for those who choose sustainable, ethical, and regenerative agriculture. The trip began on July 15 in Rome with a press conference at the Foreign Press Association. During the meeting, the journalists discussed the strategic role of certified agritourism farms in promoting the Demeter Italia brand throughout the country. Then, the delegation traveled to Palazzo Tronconi, a biodynamic winery and agritourism farm in the province of Frosinone. There, participants enjoyed an immersive hospitality experience and gained firsthand knowledge of the principles and philosophy of biodynamics. On the second day, the tour stopped in Marzabotto, Bologna, at the “Al di là del Fiume” farm (Beyond the River).This moment highlighted the importance of the link between agriculture and social inclusion. Journalists explored how Demeter Italia promotes projects that intertwine agriculture, education, and hospitality, creating value for the territory and its people. The final stop took place in Milan, where a conference dedicated to young people in agriculture was held. Students, emerging farmers, and biodynamic community representatives discussed the future, sustainability, and innovation. This dialogue reflects Demeter Italia’s commitment to supporting the younger generation. Through media relations, event organization, and targeted editorial content, ZedComm amplified the voice of a project that presents biodynamics as more than just a production method; it also showcases biodynamics as a cultural, tourist, and relational experience. The press tour reinforced Demeter Italia’s position as an authoritative organization closely connected to the territory.

The Ministry of Tourism of the Dominican Republic brought Santo Domingo tourism to Italy with two recently concluded events. On June 12, 2025, Milan hosted the first stop at Teatro Alcione in Piazza Vetra. The following day, Rome welcomed guests at the Hotel Cavalieri, A Waldorf Astoria, wrapping up the roadshow dedicated to tourism in Santo Domingo and this Caribbean island. Minister David Collado met with 200 tourism professionals and shared the achievements of the Dominican Republic. A seated dinner (a lunch in Rome) accompanied the presentation of new direct flights, combined packages, and eco-tourism projects, highlighting growing figures. In 2024, arrivals from Italy reached 104,737, marking a 10% increase compared to the previous year. In the first four months of 2025, Italian travelers totaled 41,292, representing 11% of European traffic. These figures confirm the strength of Dominican tourism and justify targeted investments. The Minister also outlined training programs for local guides and the development of new domestic routes. The latest initiatives go beyond postcard-perfect beaches, including the island’s green inland areas, cultural itineraries through the Colonial Zone, and award-winning golf courses. The Ministry presented a range of opportunities and initiatives focused on sports, nature, gastronomy, and music formats to encourage year-round tourism and promote the island across all seasons. Zedcomm managed media relations, accreditations, and interviews. Those who could not attend can find presentations and materials on the official website of Dominican tourism and the Ministry’s social media channels. The press received a kit with itineraries, price lists, and contacts for articles about tourism in Santo Domingo. The two events strengthened ties between Italy and the Dominican Republic and set goals for the development of tourism in the region.