21 May 2021

Hapter chooses Zed_Comm to manage pr and press office activities addressed to trade eyewear media

Belluno-based Italian venture HAPTER, born in 2013 as a research project on new materials and techniques for premium design eyewear, opted for Zed_Comm to handle its public relations and to organize communication activities towards national and international media within the eyewear sector.

The starting point is the retrieval of an old pair of glacier military goggles: this event was the spark to start HAPTER, a pioneering entrepreneurial project, giving life to an unprecedented product and an avant-garde manufacturing process which led HAPTER to full production independency and self-sufficiency over the years, allowing the use of unique raw materials – e.g. fabrics and pigmented rubber, melted on a surgical steel structure – and top-quality mechanical solutions which obtained international patents and contributed to achieving top recognitions within the most popular and high-profile Product Design Awards. HAPTER has been immediately welcomed with enthusiasm and selected by the most eminent optical boutiques and concept stores world-wide, positioning itself in the premium segment of the eyewear market, as a result of an unconventional, cutting-edge design formula which synthesizes performance and aesthetics in a radical, breaking-new approach.

11 February 2021

“Coup De Foudre Rouge”: A Real Must-Have!

Whether it’s love at first sight or a thoughtful choice, women always have a soft spot for accessories that make them feel unique, and in particular for eyewear.

For this reason Danshari – Made in Japan eyewear brand which takes inspiration from the Zen Minimalist Philosophy – decided to present Coup de foudre rouge, the new exclusive Capsule Collection entirely dedicated to the female world.

Coup de foudre rouge is composed by 7 models, available in the 3 combinations of materials which characterise all Danshari collections: acetate, titanium and combined. The three shades of colour are:  black acetate, havana acetate and red passion – to reflect the collection evocative name – matched with titanium and beta titanium in silver, gold, rose gold and bronze.

A capsule collection designed for demanding women who like to distinguish themselves with style!

21 January 2021

BLACKFIN – TO THE ROOTS: the new AD campaign

In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago. The new 2021 advertising campaign adds a new layer of meaning to this journey. TO THE ROOTS: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness. Thanks to the location, the message is conveyed in a subtle but assertive manner. Venice’s Laguna Nord is still pristine. A place-not-place constantly in motion between land and sea, where nature is real, pure and, at the same time, fragile. The laguna is a lung that, following the rhythm of the tides, purifies itself every six hours in an endless rise and fall that epitomizes – during this time in which we are overwhelmed by a terrible storm – how fragility is the only way to stay in balance. But to be in balance, one must be solid, that is, have roots and be aware of possessing them.

15 January 2021

Tenuta Lungarotti chooses Zed_Comm for press office activities and media relations, in Italy and abroad

Symbol of Umbrian enological excellence in Italy and in the world, Tenuta Lungarotti has chosen Zed_Comm as partner for communication, press office and public relations activities for the Italian and foreign market with focus on some countries.

Founded in the Umbrian hamlet of Torgiano in 1936 by Giorgio Lungarotti, the historic winery today is led by the daughters Chiara and Teresa, supported by their mother Maria Grazia and grandchildren Francesco and Gemma. A milestone of the Umbrian wine production, Lungarotti has been included by Wine Spectator-Operawine 2021 among the 34 Italian best wineries.

Tradition, cultural heritage, generational continuity, love for the Umbrian soil: these are the pillars of Tenuta Lungarotti, a family business where the “human capital” has always played a central role, proving to be a key factor for the growth of this historic winery that represents the very essence of Umbria in the world.

The flagship labels are the famous Rubesco Riserva Vigna Monticchio – Torgiano Rosso Riserva DOCG, repeatedly awarded as one of the best Italian wines, and Rubesco – Rosso di Torgiano DOC, a deep expression of Umbria.

But Lungarotti is not just wine. It is also art, culture and hospitality, key factors of the Lungarotti Experience that you can live in Torgiano thanks to the Museo del vino (Lungarotti Wine Museum), defined by The New York Times as “the best in Italy” for the quality of its collections; the Museo dell’Olivo e dell’Olio (Lungarotti Olive Oil Museum) which tells the history of olive oil over the centuries; the hospitaly of Poggio alle Vigne and Il Poggiolo, two authentic farmhouses ideal for relaxing holidays in the lush nature and the typical Umbrian food of the two Lungarotti restaurants, Enoteca della Cantina and Osteria del Museo.

Zed_Comm will convey all the news regarding wine, hospitality, art and culture, both in Italy and abroad, with focus on countries such as Austria, Germany, UK and Switzerland.