8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
12 June 2023

Samoter 2023: more than 40,000 professional from 91 countries

From Wednesday May 3rd to Sunday May 7th the 31st Samoter construction machinery exhibition held at Veronafiere attracted more than 40,000 specialist visitors over the five days of the event from 91 countries, with Germany, Spain and France in the first three places in terms of number of arrivals. There was also good attendance from Asia, Africa, North and South America.Business, innovation, internationalisation and training were the key topics at Samoter this year. The event brought together 536 exhibiting companies at the Verona Exhibition Centre, 115 international from 23 countries, with the return of major players in the sector such as CGT Caterpillar and Hitachi. The 31st Samoter had a strong focus on the implementation of new technologies in the construction world to help it become increasingly competitive and sustainable. Visitors therefore had the chance see the machinery of the future at work in the new dynamic exhibition area that made its début this year: Il Cantiere Digitale-The Digital Construction Site within the scope of the Samoter LAB project. In addition to business that included more than 500 b2b meetings set up by companies with more over 106 foreign top buyers from 36 countries selected by Veronafiere and ICE-Trade Agency, Samoter confirmed its status as a trade fair with great content, thanks to more than 80 training initiatives and educational activities organised with high-profile technical-scientific partners.