20 May 2024

Presented in Milan the book “MAREMMA TOSCANA – A journey through people, places and tastes”

Presented to the press in Milan at the Radisson Hotel Collection Santa Sofia, the editorial project commissioned by the Consorzio Tutela Vini della Maremma Toscana and published by Gruppo Editoriale: “MAREMMA TOSCANA – A journey through people, places and tastes” with texts by journalist and food and wine critic Aldo Fiordelli. Aiming to enhance the territory where the wines of one of the most dynamic denominations in Tuscany are born, the Consorzio enthusiastically embraced the project, convinced that there is much to tell and discover not only for wine and food enthusiasts but also for all those in search of genuine and wild places. Among flavors – represented by 34 ambassadors of Maremman cuisine – stories, nature, memories, and the unpublished photographs by Dario Garofalo, which accompany the reader in this land with extraordinary light. A 300-page bilingual volume (English/Italian) full of suggestions, but also a practical guide that divides the Maremma Toscana into five territories – Colline Metallifere, Colline di Maremma, Costa d’Argento, Tufo, and Colline Amiatine – each further divided into micro-areas, revealing must-see places and experiences chapter by chapter through anecdotes and elegant illustrations. MAREMMA TOSCANA – A journey through people, places and tastes is available in the best bookstores in Italy, on the most important online bookshops, and at gruppoeditoriale.com.

15 May 2024

Safilenes in Lagoon

On 12 April, Safilens, Italy’s leading company in the contact lens sector, coordinated the presentation, held at the Auditorium of the Fondazione Banca degli Occhi del Veneto ETS in Mestre, of the TYMP study focusing on the efficacy of a tyrosine-releasing contact lens in the management of myopic progression in young people. A study conducted by Dr. Antonio Frattolillo at the U.O.C. Ophthalmology Unit of the Ospedale dell’Angelo – Azienda ULSS3 Serenissima, Venezia Mestre. The study, the first of its kind in Italy, is characterised at national and European level by the composition of the subjects involved and the statistical power of the protocol. Speakers at the presentation conference included nationally and internationally renowned specialists. The presentation was attended by a group of selected journalists from the trade press and the health pages of the main lifestyle publications.
Zedcomm, in addition to taking care of the Safilens press office, handled the total organisation of the conference, the incoming of journalists, the organisation of leisure activities – visit to the Peggy Guggenheim Collection, aperitif and dinner at Alajmo’s Quadrino in Piazza San Marco – the accommodation of non-sector guests and logistics.
8 February 2024

MIDO an observant look at the world of eyewear  

MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan’s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. Image98 celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. Blackfin, in addition to presenting the new collections, hosted an exclusive event for the press and best clients at the iconic Terrazza Martini, in the heart of Milan. The party was in collaboration with Barberini, a global reference for mineral glass lenses. MEI took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At Lightbird, the spotlight was on Light_JOY Collection, where the balance between shapes and colors winks at new generations. NIRVAN JAWAN established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO’s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand INVITE, who just celebrated its tenth anniversary, brought their new brand designed for gen Z, Ekkiu Eyewear. Look presented the ICONS collection: ten optical models with a contemporary style that represent the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!
15 January 2024

Eyewear “shines” in Munich!

Eyewear “shines” in Munich! Part of our eyewear team has just returned from OPTI 2024, the first international trade fair of the year dedicated to the optics, ophthalmology, machinery and lens industry. From January 12 to 14 inside the four halls of the Munich Messe among the 390 exhibitors were our customers such as Blackfin, INVU, Lightbird, Look, MEI System, Nirvan Javan, Safilens, OTTIMI, TPI. The German trade fair is always an important opportunity to present the new products and previews of the year to the Italian and international trade press and to discover the trends proposed by new brands mainly from Northern Europe. For our companies, Germany continues to be an important reference market: according to the latest ANFAO data, it represents the third global market worth about 200 million euros and with a growth trend for prescription frames and sunglasses of 12 percent compared to last year. Next appointment for our full team: MIDO in the halls of Rho Fiera Milano from February 3 to 5, 2024