24 October 2023

A trip to the Langa to discover the new vintages of Drink Wines, Not Labels

In September, we have accompanied a group of content creators and lifestyle journalists to discover the project designed by Alessandro Salvano in Montelupo Albese. DWNL®, acronym for Drink Wines Not Labels, is not only the name of the brand, but also the manifesto chosen by Alessandro for his winemaking journey started in 2019. The focus of the project is clear from the beginning: Alessandro wants to channel his passion for Burgundy, and does so by vinifying Nebbiolo with a whole bunch fermentation, using exclusively indigenous yeasts, without clarification or filtration and with low quantities of sulphites. Four years and five harvests later, DWNL® presented the new vintages of classic products from the Langa and some international contamination: Nebbiolo, Dolcetto, Chardonnay and Pinot Noir. An afternoon in the vineyards that give life to these wines born outside the borders, beyond the rules and schemes of Disciplinari. An experience that reached its high point at sunset, with a special tasting among the rows, followed by a dinner paired with Barolo, at Petti’s Bistrot, under the striking walls of the Castle. Here, Chef Gabriele Boffa – from the 1 Michelin star restaurant La Locanda del Sant’Uffizio in Penango – surprised the guests with his creations, paired with a special selection of wines curated by Salvano. A journey where we tried to forget rules and preconceptions and to let ourselves be carried away by pure winemaking passion, not restricted by the label.

20 October 2023

 A day of harvest in the Grosjean vineyards

Last October on 12th, Zedcomm agency organized a day of harvest in the rows of the Grosjean winery, a great job for the 15 journalists who arrived from Milan. We started to harvest the Petite Arvine vineyard, an autoctone white variety that grows in the Rovettaz vineyard. Wearing gloves and holding shears, everyone worked looking for bunches, fill the boxes and then go directly to the cellar. Then, a picnic on hay bales with some wines for the tasting: a glass of Mas du Jario Blanc de Noir Extra Brut, followed by Petite Arvine, Torrette Supérieur and Fumin. To end the day’s work, we have seen what happens to the grapes after the harvest, with destemming, followed by pressing and refinement. A truly immersive experience thanks to the Grosjean family with great attention and dedication describing the work of the vigneron and what it has made of Valle d’Aosta winemaking important in Italy and worldwide.

20 October 2023

Concerto di Fonterutoli Toscana IGT: a 40-year history

On October 17th we have celebrated the 40th anniversary of Concerto di Fonterutoli Toscana IGT with the Mazzei family. We did so in Milan, with an historical vertical tasting accompanied by the creations of Chef Luca Natalini in his new restaurant Autem. This wine was one of the precursors, and of the first ten protagonists, of the so-called “Super Tuscan” phenomenon, in a decade that marked an historic turning point for viticulture in Tuscany (and in the entire Italian territory). The tasting for the invited journalists was a selection of the best six vintages from 1981 – incredible in the glass – to 2021, available from October and ready to surprise and challenge time with its “music”, exactly like those that preceded it. Today, Concerto di Fonterutoli is not only a classic from “80s” Tuscany, but also a still very current wine. For the Mazzei family “it is a wine-concept, a constant source of emotions, that for us has always been a well of inspiration. This is why we wanted to highlight this symbolic anniversary with a celebratory label.”

In the welcoming and modern main room of the Autem restaurant and its open kitchen, took place a journey between wine and delicacies – with all in-season ingredients produced by artisanal realities – created specifically to enhance the facets and the strong character of this wine that has become legend.

17 October 2023

Atelier.C presents its designer bags

Atelier.C presents its designer bags . On 10 October 2023, Zed_Comm organised the press presentation event of Atelier.C Firenze, a boutique that combines fashion and design based in the Tuscan capital, which chose our agency to represent it in its communication and press office activities.  10 journalists attended the event, reporting great interest in the brand and its unique proposals. Marco and Alice, the two founders and hosts, presented the brand, with its history and values, allowing people to observe and try on designer bags, Haute Couture dresses and finely detailed pieces of furniture.