14 February 2020

New eyewear brand Mita has chosen Zed_COMM for press office activities and media relations

Zed_Comm has been entrusted with the press office activities and media relations dedicated to the launch of MITA, a new and totally sustainable eyewear brand that is the direct result of the experience gained by VoT (Vision of Tomorrow), the eyewear consulting company founded from the 20 years’ presence in the sector of Nora Cabrera, COO and Fabio Ferracane, CEO.

Media relations activities will have the aim of promoting the eyewear collection – made entirely from a recycled material obtained from plastic bottles – in technical eyewear media throughout the world and Italian consumer publications with a strong green and sustainable message.

The official launch will take place during the fiftieth edition of MIDO with a press conference presentation that will put MITA’s technology and innovative production center stage, highlighting their ability to create products which are on-trend and highly stylish as well as being environmentally conscious.

22 October 2019

New entry in Zed_Comm!

We are very happy to announce a new client from the eyewear world!

Zed_Comm will manage media relations and press office for Italian and European eyewear media for Look made in Italia.

Light weight, sleek design and total wellbeing are the core principles of the philosophy that has defined the brand since its inception. Ongoing research, expressed in an excellent product line that ranges from adult to children’s eyewear. No matter how industrial and highly technological, every pair of Look eyewear is, in itself, a minor work of art – a distillation of intuition, hand-craftsmanship and human values that characterize the work of a close-knit team.

18 September 2019

Ottiqo.com chooses Zed_Comm for his Press Office and PR activities

Ottiqo.com is a new project of Ottitaly made by a group of top-quality opticians thoughout the country, who chose Zed_Comm for press office and PR activities.

This new project offers an innovative service to the final consumer, offering the possibility to discover all the offers and to fix an appointment at the nearest optician, where a new pair of eyeglasses or sunglasses will be purchased with Oclear graduated lenses produced by Shamir and choosing from a wide range of frames, created in exclusive by Acuitis, at a very competitive prices.

An initiative designed to promote the “drive to store” which allows to the final consumer to take advantage of the professionalism of the best indipendent opticians and, at the same time, to have access to high quality products at an advantageous price.

https://www.ottiqo.com/

4 September 2019

Zed_Comm in Optics

The Optical Events of the Autumn season are back!

In September, Zed_Comm team will be involved in three major International exhibitions:

  • Vision Expo West in Las Vegas (18th – 21st September)
  • DaTE in Florence (21st – 23rd September)
  • Silmo in Paris (27th – 30th September)

See you there to discover the new Fall-Winter 2019/2020 eyewear collections from our Clients!