ON THE ROAD WITH KNIGHT FRANK TO DISCOVER TUSCANY AND SICILY
ZedComm organised for its client Knight Frank, an important international real estate agency, two press trips, to Tuscany and Sicily, with a select group of journalists from the design industry and major Italian newspapers. The visits took place respectively on 5 and 6 June at the Tenuta di Forci in Lucca and on 14-15-16 June at the Villas of the Verdura Resort in the province of Agrigento.
Let key press contacts know about two important development projects, turnkey, ready-to-use and fully equipped houses for sale by Knight Frank in crucial real estate market areas.
Important journalists of the calibre of Il Sole 24 Ore and Elle Decor took part in the trip to the Tenuta di Forci; also, leading members of the local press – the daily newspapers Il Tirreno and La Nazione – were invited. A tour was planned to visit the farmhouses, agricultural estates with a biodynamic approach, a clear example of turnkey properties, equipped with every service and immersed in the greenery of the beautiful hills of Lucca. The Verdura Resort trip was attended by important representatives of luxury and design magazines, such as Gentleman and Interni, who were welcomed by the staff of Rocco Forte Hotels, which manages the villas – on sale at Knight Frank – to guarantee absolute comfort: not just ‘ready-to-use’ properties, therefore, but real branded residences, like in a luxury hotel. Once back home, the journalists received all the material explaining the properties, complete with photos and videos.
The participating journalists, enthusiastic about innovative projects and in love with the beauty of the locations, wrote articles and in-depth reports for their leading newspapers and their design and lifestyle magazines.