ABOUT

Zed_Comm is a communications agency that has been operating for over twenty years, created thanks to the experience of its founder, Cecilia Zanasi, in publicity and event management on an international level.

Today the Agency can count on a team of professionals with extensive and varied experience in communications, based in offices both in Milan and Verona. This allows Zed_Comm to operate in public relations, offering innovative communication solutions, event management, marketing projects and digital PR which Clients can take advantage of alongside the traditional services of press office, publicity consulting and media relations.

Thanks to intuition, passion, precision and an innate ability to multi-task – typically female traits which characterize a team that has only recently acquired its first male member – the Agency is able to create a sincere and synergistic relationship with the Client and map out a long-lasting professional path. Moving with ease between small local projects and others of an international flavor, Zed_Comm is a reliable and solid partner for its ability to understand the Client’s needs and elaborate a made-to-measure all-inclusive communication strategy.

BLOG & NEWS

SERVICES

Public relations

_Institutional relations and relations with opinion makers
_Co-marketing and sponsoring projects
_Endorsement and product placement with influencers

Press office

_Strategy consulting
_Drafting texts and press releases
_Relations with journalists and bloggers
_Press review
_Speech and interview writing

Events and
press conferences

_Format development
_Supplier coordination
_Supervision of event set-up
_General organization
_Media coverage

Digital PR

_Social media strategy and management
_Drafting of editorial plans
_Community management
_Advertising budget management
_Analysis and reporting

Advertising

_Budget management and negotiations
_Media planning and purchasing
_Image consulting

Communication and marketing consulting

_Territorial marketing projects
_Brainstorming and creation of promotional projects
_Assistance and presence at trade shows and events
_Consulting in marketing plan development

CASE HISTORIES

CLIENTS

OGI has been working with Zed_Comm for the past 8 years, they have been instrumental in our worldwide marketing effort. Cecilia Zanasi and her team of talented associates have helped us achieve major success in establishing brand awareness around the globe.

Joseph Tallier
Joseph Tallier
OGI Eyewear

We have found the ideal partner in Zed_Comm for targeted and professional communication. We decided to work with them not just because of their long-time experience but also for their innovative ideas.

Magdalena Brugger
Magdalena Brugger
Alois Lageder

Zedcomm follows our company with passion, energy and professionalism! A big thanks to Cecilia and her team.

Paolo Ben
Paolo Ben
Mobart Ben

Professionalism, enterprising spirit, reactivity, so many contacts in the Eyewear world and beyond…not to mention how friendly and pleasant they are… what more could you want from a PR agency?

Federico Perissinotto
Federico Perissinotto
Barberini Eyewear

Fast, efficient, always ahead of the game. Thanks Zedcomm for the outstanding professionalism.

Georg Weber
Georg Weber
Monteverro

TEAM


CECILIA ZANASI

The Boss

After graduating in Languages, Cecilia started her career in the world of communications working for an important American publisher. After having gained ten years’ experience in this role, which frequently took her overseas, she decided to start up her own agency in Italy. Today she guides an all-female team, plus one male to make up the “blue quota” and continues to travel tirelessly from one end of the world to the other.


ARIANNA BELLINI

Administration Manager

Attentive, organized and practical, Arianna is the left hemisphere of the Zed_Comm brain. The agency’s HR manager, she deals with the administration and bookkeeping, handles relations with suppliers and makes sure everything runs smoothly in the offices both in Milan and Verona.



SILVIA BOCCARDI

Senior Account & PR Team Coordinator

Before joining Zed_Comm, Silvia built up her background in the world of communications working in both a small agency as well as a multinational company. With a degree in Languages and Communication, she moves with positivity and extreme professionalism from the world of eyewear to the world of design. She coordinates the work of her colleagues and cultivates relations with the Italian and foreign press.




CLAUDIA BROGLIA

PR Account & Event Manager

In Zed_Comm Claudia can really put what her degree in Language for Commercial Communications taught her to good use: she organizes, plans, coordinates travel and events all over the world with extreme precision and professionalism. Working in the agency she also discovered a passion for press office, displaying great PR skill with the foreign press, especially in the food&wine world.



ELENA BRUNATI

PR & Media Relations Senior Account

With a degree in Public Relations and Publicity, Elena transformed her great passion for communication into a career. After finishing her studies, she started work in an agency straight away, effortlessly moving from writing to event management, from media buying to public relations. Starting with the beauty, jewelry and hotelier sectors, she specialized in the interiors, design and architecture sectors.



CARLOTTA CAPELLANI

PR & Media Relations Account

Young and confident, a degree in Media Language and a propensity for human relations, Carlotta has the soul of a PR. The world of fashion holds no secrets for her: she maneuvers ably between press conferences and cocktail parties, always with an impeccable professionalism. She can also count important international brands in fashion and eyewear amongst her projects.



SILVIA FIORINI

Junior Assistant

Silvia’s passion for communication inspired her to devote herself to foreign languages. She recently finished her university studies, obtaining a degree in Languages for Tourism and Commercial Communication. As the new entry at Zed_Comm, she is putting her studies to good use whilst learning the “secrets of the job”, supporting the Verona team in back office, secretarial and office management activities.



VALENTINA FRACCASCIA

PR & Media Relations Senior Account

Passionate about communication and wine, Valentina tastes, writes and is a PR in the food&wine world. Well-prepared and helpful, she is an essential reference point for the sector’s press. Using the wealth of knowledge learnt during her degree in languages, she deals with worldwide communications. Tenacious, eclectic and enterprising, she throws herself headlong into every working experience, moving with ease from one subject to the next.



MANUELA GATTA

PR & Media Relations Senior Account

Manuela graduated in Political Science and already during her studies started to work in a press office, consolidating her innate passion for the world of communication. She has an eclectic and enthusiastic personality and is comfortable with the world of communication whether it be luxury or institutional, design, eyewear or fashion and lifestyle.



SIMONETTA GERRA

PR & Media Relations Senior Account

With a degree in Political Science, Simonetta has been working in the PR world for ten years, from eyewear to tourism, without bypassing health, fashion and design. A pragmatic perfectionist, used to dealing with emergencies and turning setbacks into opportunities, she joined Zed_Comm at the beginning of 2017 and discovered an affinity also with the world of wine.



ILARIA INVERNICI

PR & Media Relations Senior Account

The eyewear, fashion, health and lifestyle press holds no secrets for Ilaria. Thanks to a degree in Media Language she knows how to deal with any type of journalist, consumer or sector-specific, on a daily basis. Organized and precise, bordering on obsessive, she manages the communication for her clients with great professionalism.



MICHELE MARMINO

PR & Media Relations Account

Passionate about media, communications and travel, Michele has lived in Dublin and Berlin and covered much of the Old Continent on his travels. After a degree in Public and International Communication, he started work in the PR sector and between trade shows, press days and press travels, still managed to dedicate time to the family business in the world of catering. However, his passion for communication prevailed and today he is the “blue quota” in Zed_Comm.




MICHELA MEZZOLO

PR & Media Relations Senior Account

With a degree in Modern Literature, Michela is the creative wordsmith of the team. She loves writing and turned her passion into work, first as part of the editorial staff of a Milan daily, then with consumer and trade magazines. She arrived at Zed_Comm in 2015 after ten years’ experience in the world of PR and media relations. Specialized in the eyewear sector, she is happy to handle the world of fashion, health and food&wine as well.



GIULIA RINALDI

Operations Executive

With a degree in Foreign Languages and Literature, Giulia joined Zed_Comm after various initial first experiences with the objective of putting her studies to good use. Patient and meticulous, she straight away became a priceless reference point for the whole team, assisting her colleagues in the various operational activities of press office, event management and in particular press reviews and secretarial duties.



CONTACTS

Our offices in VERONA
Corso Porta Nuova, 20
37122 Verona (VR)
Italy
Call us
+39 045 8036334
Write us
info.verona@zedcomm.it
Our offices in MILAN
Corso San Gottardo, 19
20136 Milan (MI)
Italy
Call us
+39 02 36550569
Write us
info.milano@zedcomm.it