Hapter chooses Zed_Comm to manage pr and press office activities addressed to trade eyewear media
Belluno-based Italian venture HAPTER, born in 2013 as a research project on new materials and techniques for premium design eyewear, opted for Zed_Comm to handle its public relations and to organize communication activities towards national and international media within the eyewear sector.
The starting point is the retrieval of an old pair of glacier military goggles: this event was the spark to start HAPTER, a pioneering entrepreneurial project, giving life to an unprecedented product and an avant-garde manufacturing process which led HAPTER to full production independency and self-sufficiency over the years, allowing the use of unique raw materials – e.g. fabrics and pigmented rubber, melted on a surgical steel structure – and top-quality mechanical solutions which obtained international patents and contributed to achieving top recognitions within the most popular and high-profile Product Design Awards. HAPTER has been immediately welcomed with enthusiasm and selected by the most eminent optical boutiques and concept stores world-wide, positioning itself in the premium segment of the eyewear market, as a result of an unconventional, cutting-edge design formula which synthesizes performance and aesthetics in a radical, breaking-new approach.