VinoVip Cortina 2022: the biennial of Civiltà del bere, now on its thirteenth edition
59 of the most famous Italian wineries hosted in the pearl of the Dolomites: two days dedicated to tastings and talks, surrounded by a wonderful panorama.
VinoVip on its thirteenth edition confirms its own role as a reference summit for the world of Italian wine. The biennal event organized by the magazine Civiltà del bere took place on 10th and 11th of July in Cortina d’Ampezzo, under the patronage of the municipality and with the contribution of the ICEs agency. Expert and professionals met to outline together the future of the wine sector. The event involved the trade, business and lifestyle press, but also the most demanding wine lovers, in a rich program
Zed-Comm – thanks to the strong relationships in the area – took care of: supporting the customer organizing the event and choosing the locations; select, invite and manage the Italian press and some selected influencers; manage the local press, spread press releases before the event to give them visibility in B2B and B2C magazines; manage logistics and all journeys of journalists; manage relations with local institutions; create and send to the press all the materials necessary to obtain the right post-event coverage on the selected media.
The idea of the “high-altitude toast” opened to wine lovers as well as to sector operators was once again a winner. Around sixty wine companies were involved (with all the most important names in the sector). Sunday began with the traditional talk show, dedicated to the New Skills topic: therefore the spotlight was on the world of work in the wine sector, on the training, and on the skills needed to grow professionally. At the same time the Kahil Prize was also awarded, named and dedicated to the founder of Civiltà del bere a person who has distinguished himself in the enhancement of Italian wine worldwide. In the evening, the press and producers reserved dinner, which allowed the latter to interface in a relaxed atmosphere with journalists by tasting their wines. On Monday morning was organized a trekking tour for journalists in the wonderful setting of Dolomiti mountains, Unesco heritage, with a brunch and tasting at high altitude, in the Caloria Refuge. In the afternoon, during the walk around tasting at the Club House of the Golf Club – also open to operators and the public – the wineries presented three excellent labels each, for a total of over 170 wines and spirits.
This edition, after a three-year stop, has managed to strongly attract the interest of the press and industry operators, especially those always looking for new proposals with a medium-high customer target. Many wine lovers crowded to the walk around tasting on Monday.The idea of making journalists live not only the experience inside the glass, but also the territory in all its facets, has allowed us to offer a 360 ° experience between wine, food, nature and extremely topical issues for the sector, offering multiple ideas from which many articles in the main media of the sector have arisen.The next appointment will be in Forte dei Marmi in June 2023.