INCOMING EVENT AT MONTECUCCO
20-22 September 2018
20 years of DOC Montecucco
Zed_Comm organized an incoming visit to Montecucco with twenty journalists and bloggers from Italy and abroad, from the US and EU. A three-day event that involved visits to the area and wineries taking part in the initiative, culminating in a press conference and a masterclass in older vintages, led by the President of the Montecucco Wines Consortium, and a Gala dinner at the Montecucco Estate.
A brief history of Montecucco
An analysis of twenty years of history and production in this small part of Tuscany, nestled between the Morellino of Scansano and Brunello of Montalcino.
Comprehensive management of activities. On an operative-logistical level Zed_Comm dealt with the selection and management of various suppliers and preparation of the tour program. Press office activities: drafting of the description of each individual tour (with the relative wineries), the press pack and conference slides.
Three days in the company of producers and journalists to discover together the history of this niche production – the wines of Amiata – marked by the goals that have been achieved, the successes but also the difficulties that the Designation has been faced with over the years.