MOSER EVENT – Presentation Blauen Blanc de Noirs 2015
On 7 February, we joined Moser Trento in the presentation of its latest label, Blauen Blauen Blanc de Noirs 2015. To mark the occasion, a lunch was organised at the Berton restaurant in the heart of Milan, with an ad hoc menu developed together with the chef to highlight the winery’s new Cino.
BRIEF
The winery was looking to create an event targeting the national wine press to present Blauen, in an elegant and reserved setting, which would be entirely dedicated to Moser. The purpose was to give space to the new wine but also to narrate the winery, creating various interlocutory stages between courses.
ACTIVITIES
Zedcomm took care of proposing various locations suitable for the event, evaluating the menu in accordance with the client, selecting the inviting press as well as all the work of inviting and recalling journalists. It then managed the event and the lunch timeline, consulting with the client to best manage all the key points to be told to the press.
OUTCOMES
The event was attended by around fifteen wine journalists in an atmosphere of curiosity about Moser Trento and its new flagship. The press was able to get to know the family at its best, and then describe its activity and work as exhaustively as possible. The event allowed the creation of new relationships with some of the publications and strengthened ties with those already known.