SUMMA
Magrè sulla Strada del Vino (Bolzano, Italy), April 2018
Summa is a wine show organized by Alois Lageder at his estate in the historic village of Magrè sulla Strada del Vino (Bolzano). For over twenty years Italian and foreign wine experts have had the possibility of tasting selected wines in the tranquility of a magical location, coming into direct contact with the producers present at the event.
BRIEF
Come and discover the unique experience of Summa!
Promote Summa through the press, inviting journalists to take part in the event to live and breathe the unique and unforgettable experience in the prestigious setting of the Cason Hirschprunn and Tor Löwengang estates
ACTIVITY
A journey through organic and biodynamic wine excellence
Study of the format with the Client: guest selection, creation of themes for the new editions and new wine launches. Media relations. Complete management of relations with journalists and partners to bring together press material
RESULT
International critique: an event dedicated to the good, the healthy and the sustainable
Journalists and professionals met over eighty winegrowers – from France, Austria, Italy, Slovenia, Germany, Australia, Kazakhstan and New Zealand – united by the fil rouge for the high quality and sustainable production