Tedeschi Wines Event – Ladies lunch @Viva by Viviana Varese (28 November 2019)
On November 28th, a very special event was held at the Viva restaurant in Piazza XXV Aprile on the second floor of Eataly.
Tedeschi Wines was the protagonist of a Ladies Lunch with wine and life style journalists: next to the menu of Chef Viviana Varese, the guests had the opportunity to taste some of the most representative products of the company telling the historical reality of the Valpolicella.
Zedcomm organized the event in collaboration with the restaurant, as well the press office activity linked to the initiative with the creation of a dedicated menu combined with the company’s wines. The PR activity of Zedcomm took place before, during and after the event, with the management of the list of invitations, recalls, on-site accreditations and sending press kits.
The event was a great success with around 20 dinner titles, including Corriere della Sera, Amica, Vanity Fair, Gazza Golosa, Donna Moderna, Glamor, etc. It was an excellent opportunity for the client to introduce his wines in a transversal context, telling the story and the values: tradition, research that looks at innovation, and respect for a deep connection with the territory.