At the beginning of June, we organized a press and lifestyle\/wine influencer trip to discover the generational change taking place in Alto Adige. Prominent producers who have elevated this small region (only 1% of Italian wine production) to the pinnacle of world enology are choosing to pass the baton to their children\u2014young, well-prepared, and enterprising individuals. Alto Adige stands out in this trend: here, more than in any other prestigious wine-growing area, the focus is strongly on the new generation. The new generations are making their presence felt in our territory. Among private estates, cooperative wineries, and small growers, the companies in Alto Adige are driven by tradition and passion, and they are passing the baton to the young\u2014aged between 22 and 40\u2014with the aim of continually elevating the quality of their wines. With our guests, and in collaboration with the Consorzio Vini Alto Adige, we visited several of these enterprises, met around forty young enthusiasts, tasted many labels\u2014with a particular focus on Gew\u00fcrztraminer and St. Magdalena\u2014dined at the best restaurants in the area, and even took e-bike tours through the vineyards around Lake Caldaro. Objective? To give visibility through the reports of the journalists and content creators involved to a new generation of winemakers who are making quite a \u201cnoise\u201d with the intention of being heard and carrying on the projects started by their grandparents and parents. These young people have great enthusiasm and competence, backed by significant educational backgrounds and experiences from around the world, which they eagerly shared with the press, who were impressed by the energy and the \u201cbeauty\u201d of each glasses.<\/p>\n","protected":false},"excerpt":{"rendered":"
At the beginning of June, we organized a press and lifestyle\/wine influencer trip to discover the generational change taking place in Alto Adige. Prominent producers who have elevated this small […]<\/p>\n