{"id":31915,"date":"2024-02-08T12:41:53","date_gmt":"2024-02-08T11:41:53","guid":{"rendered":"https:\/\/www.zedcomm.it\/?p=31915"},"modified":"2024-02-08T12:41:53","modified_gmt":"2024-02-08T11:41:53","slug":"mido-an-observant-look-at-the-world-of-eyewear","status":"publish","type":"post","link":"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/","title":{"rendered":"MIDO an observant look at the world of eyewear \u00a0"},"content":{"rendered":"<div class=\"\"><span class=\"\" style=\"font-family: Montserrat-Regular;\"><span class=\"\">MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand visitors from 160 Countries around the World. For the Zedcomm team, it was a great challenge: three intense days, filled with thousands of steps between stands and pavilions, many smiles, a little tiredness, but, above all, a lot of contagious enthusiasm. Our satisfaction was also thanks to our customers present at the fair, who chose Milan&#8217;s stage as the ideal place to talk about themselves and their latest news. The first day of the fair opened with a press breakfast at the EssilorLuxottica stand, an occasion to talk to trade journalists about the current news in the world of lenses. <b class=\"\">I<\/b><\/span><span class=\"\"><b class=\"\">mage98<\/b><\/span><span class=\"\"> celebrated 20 years of the iconic X-Ide brand with a cyber punk-inspired celebratory capsule collection and a high-energy party on Saturday evening. <\/span><span class=\"\">Blackfin, <\/span><span class=\"\">in addition to presenting the new collections, hosted an exclusive event for the press and best clients\u00a0<\/span><\/span><span class=\"\">at the iconic Terrazza Martini, in the heart of Milan<\/span><span class=\"\" style=\"font-family: Montserrat-Regular;\"><span class=\"\">. The party was in collaboration with Barberini, a global reference for mineral glass lenses. <\/span><span class=\"\">MEI<\/span><span class=\"\"> took the chance to talk about ClearXM, the innovative solution for the automatic cleaning and cosmetic control of cut lenses. At <\/span><span class=\"\">Lightbird, <\/span><span class=\"\">the<\/span> <span class=\"\">spotlight was on <\/span><span class=\"\">Light_JOY Collection<\/span><span class=\"\">, where the balance between shapes and colors winks at new generations. <\/span><span class=\"\">NIRVAN JAWAN<\/span><span class=\"\"> established itself as the main character of the Academy Area, the sector dedicated to the most creative and research-oriented brands: they used MIDO&#8217;s stage to talk about their glasses, emphasizing the mix between worldly cultures and high-quality craftsmanship. Swiss Eyewear Group, in addition to their brand<\/span><span class=\"\"> INVITE, <\/span><span class=\"\">who just celebrated its tenth anniversary, brought their new brand\u00a0<\/span><\/span><span class=\"\">designed for gen Z, <\/span><span class=\"\">Ekkiu Eyewear. <\/span><span class=\"\">Look <\/span><span class=\"\">presented the ICONS collection: ten optical models <\/span><span class=\"\">with a contemporary style\u00a0<\/span><span class=\"\">that represent\u00a0<\/span><span class=\"\" style=\"font-family: Montserrat-Regular;\"><span class=\"\">the essence of the brand. Finally, Tech Print Industries (TPI), a company specialized in the development of technologies for the production of 3D printed glasses, had the opportunity to talk about their projects and collections. This MIDO edition was truly experienced to the fullest by the Zedcomm team, and allowed them to strengthen dialogue with the press and sector stakeholders. See you in 2025, from 8 to 10 February!<\/span><\/span><\/div>\n","protected":false},"excerpt":{"rendered":"<p>MIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors. According to the data, this 52nd edition was a real success: 40 thousand [&hellip;]<\/p>\n<p><a href=\"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/\" class=\"more-link style1-button\">Read More<\/a><\/p>","protected":false},"author":2,"featured_media":31914,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[307,252,277,279,148,310,331,182,237,238,128,239],"tags":[374,384,396,397],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v21.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>MIDO an observant look at the world of eyewear \u00a0 - Zed Comm<\/title>\n<meta name=\"description\" content=\"Mido-an-observant-and-curious-look-at-the-world-of-eyewearMIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"MIDO an observant look at the world of eyewear \u00a0 - Zed Comm\" \/>\n<meta property=\"og:description\" content=\"Mido-an-observant-and-curious-look-at-the-world-of-eyewearMIDO, the most important global fair dedicated to the world of eyewear, has just closed its doors.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/\" \/>\n<meta property=\"og:site_name\" content=\"Zed Comm\" \/>\n<meta property=\"article:published_time\" content=\"2024-02-08T11:41:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.zedcomm.it\/wp-content\/uploads\/2024\/02\/Screenshot-2024-02-08-alle-12.34.32.png\" \/>\n\t<meta property=\"og:image:width\" content=\"766\" \/>\n\t<meta property=\"og:image:height\" content=\"478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"Zedcomm\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Zedcomm\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/\",\"url\":\"https:\/\/www.zedcomm.it\/en\/mido-an-observant-look-at-the-world-of-eyewear\/\",\"name\":\"MIDO an observant look at the world of eyewear \u00a0 - 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