Equazione Botanical Essence: launch of the beauty brand Made in Sicily at Fioraio Bianchi in Milan
ZedComm was in charge of organising a press event for Equazione Botanical Essence, a new “clean beauty” brand. The presentation was held on 2 December 2021 at a historic location in Milan, Fioraio Bianchi.
Equazione Botanical Essence was conceived from the pharmaceutical knowledge of Giusi Aricò and the botanical expertise of her husband Michele Faro, with the aim of creating unique, high quality body care products designed for those who love to feel good in their daily lives. Everything originates from an aesthetic equation: nature is beauty. It is this combination of plants, fruits and pharmaceutical science that has led to the creation of a line of body care products based on advanced botanical research to provide the skin with deep nourishment and an intense sensory experience. In addition to the body care line, the brand has also created a number of items dedicated to the home: candles and room scents with the same aromas used in creams and soaps (Cestrum, Finger Lime, Plumeria and Yuzu).
ZedComm organised an event for the press, bloggers and influencers in the beauty and lifestyle sector. The press day was held in a historic location in Milan, Fioraio Bianchi. This was not a casual choice: the brand comes from the nursery experience of the Faro family and the pharmaceutical expertise of Giusi Aricò. The idea, therefore, was to stage the presentation in a context that shared these values, linked to nature. For the occasion, the space hosted the plants and fruits from which the products come to life. Guests were therefore able to smell the origin of the products’ fragrances.
The event was attended by around 60 guests, including journalists and a number of top influencers, who amplified the brand’s popularity on social media, and immediately generated excellent editorial coverage. Among the influencers, we highlight the participation of Catherine Poulain @official_cat, Ilaria Ferraro @ilariaferrarotoueg and Valentina Coco @zagufashion.