The Zorzettig winery has chosen to entrust the Zed_Comm team with its communication, press office and media relations activities. Objective of the partnership? To publicise the historic winery, born in Spessa di Cividale, in the heart of the Colli Orientali del Friuli. The target audience is the local and national media, the trade press and the food and lifestyle press. The winery has a 150-year history and is now led by Annalisa Zorzettig, who took over the reins from her father: she has initiated a renovation project with the acquisition of new vineyards. The vineyards – 120 hectares in total – have unique terroirs. There is also a Relais – La Collina – a tribute to the Friulian hills, a true pearl of hospitality and food and wine in the territory. The top line is Myò – white wines, red wines and the DOCG Picolit – which are mainly made from indigenous grape varieties, reserves of biodiversity. Alongside these references, the classic Zorzettig line and two bubbles coexist. Zedcomm aims to enhance the positioning of Zorzettig and its wines, talking about the evolution and development of the image to share the values and strengthen the company’s mission.