The third edition of the Divinea Wine Tech Symposium 2022 took place in Milan.
Digital innovation, consumer sales and the world of wine were the key themes of the Wine Tech Symposium, the annual event promoted by the technology company Divinea which, this year was held, for the first time in Milan, reinforcing its identity as a hub reflection on technology and innovation and discussion on issues related to the world of wine and its protagonists. A third edition that confirms the growing trend and that comes one step further than the previous edition. At the center of the discussion was the theme “Connecting The Dots – A Digital Ecosystem to Know, Communicate and Engage Wine Lovers and Visitors”. Zed_comm – as well as taking care of the invitations part for the press – was the protagonist of the first all-female talk, moderated by Cecilia Zanasi, founder of ZedComm, focused on building a lasting relationship with its customers in dialogue with important wine entrepreneurs. In the panel of interviewees two women of wine for whom Zed_Comm follows the communication and the press office: Chiara Lungarotti of Cantine Lungarotti and Sabrina Tedeschi of Soc. Agricola F.lli Tedeschi. To complete the speeches, Chiara Soldati (Cavaliere del Lavoro) of the La Scolca winery and Marzia Varvaglione of Cantina Varvaglione.