In November 2022 Zed-comm made its debut at Wine2Wine in Verona, with a successful case history narrated in the session: “Italian wine people: Meet the Agencies”.
Cecilia Zanasi, founder of Zed_Comm, has been selected as speaker at wine2wine Business Forum 2022, which took place on 7 and 8 November with wine communication as its focus.
wine2wine is an international wine business forum held in Verona, at the PalaExpo of Veronafiere, every year since 2014. The event is a benchmark for both producers and a wide variety of wine professionals eager to develop and grow their business worldwide.
Zed_Comm brought its 20 years’ experience in the world of public relations and events to the stage, providing ideas for all those working in the wine industry who took part in the event to reflect on the objectives and evolution of different communication systems and their effectiveness. The presentation of a successful case history – ‘the growth of the Denomination and of the Consorzio Tutela Vini della Maremma Toscana through communication’ – and its analysis in front of the audience was the means by which the themes proposed in this edition of the forum, where all the most important stakeholders in the sector met, could be explored in greater depth.