The third edition of Milan Wine Week has just ended in the name of innovation and is confirmed as the largest international wine event. Three hundred physical appointments for a total of 10,000 active presences spread over 9 days (3-11 October). In addition, a significant following also via the web, with 3,000 operators and buyers from around the world connected live, for an overall growth estimated in the order of 20%. Among the B2B activities, the absolute novelty for the world of wine is the International Tastings, i.e. exclusive tastings – about fifty appointments on the calendar – aimed at buyers and the press in digital connection with the physical public that was partly in the Milanese headquarters of Palazzo Bovara and partly – for a total of 1,250 guests – in one of the 7 foreign locations (hotel, venue, wine space, etc.) of the Milan Wine Week 2020, located in the cities of New York, San Francisco, Miami, Toronto, Shenzhen, Shanghai and Moscow, thus touching the most important reference markets of the wine world – North American, Chinese and Russian -. A unique involvement and interaction of its kind, for a world – that of wine – often anchored to the consolidated dynamics of fairs. For Federico Gordini, a young entrepreneur under 40 who is rewriting the dynamics of the business and communication of wine companies and creator and President of Milan Wine Week -. “The event recorded a success that went well beyond expectations, demonstrating the strength of an intelligent organization that has built a sustainable project, respectful of the limitations imposed by the health emergency, and which, above all, has made Milan the international capital of the wine industry like other excellences such as fashion and design “.