In order to lend meaning to what we are today, we need to look back, all the way to our roots, and start from there to understand the journey that has brought us thus far. It is a powerful realization, more necessary today than ever before, an awareness that adds purpose to the quest for identity and responsibility that Blackfin undertook years ago. The new 2021 advertising campaign adds a new layer of meaning to this journey. TO THE ROOTS: only by returning to our essence, that is, only by digging deep into our origins can we gain full awareness of our own state of wholeness. Thanks to the location, the message is conveyed in a subtle but assertive manner. Venice’s Laguna Nord is still pristine. A place-not-place constantly in motion between land and sea, where nature is real, pure and, at the same time, fragile. The laguna is a lung that, following the rhythm of the tides, purifies itself every six hours in an endless rise and fall that epitomizes – during this time in which we are overwhelmed by a terrible storm – how fragility is the only way to stay in balance. But to be in balance, one must be solid, that is, have roots and be aware of possessing them.
Symbol of Umbrian enological excellence in Italy and in the world, Tenuta Lungarotti has chosen Zed_Comm as partner for communication, press office and public relations activities for the Italian and foreign market with focus on some countries.
Founded in the Umbrian hamlet of Torgiano in 1936 by Giorgio Lungarotti, the historic winery today is led by the daughters Chiara and Teresa, supported by their mother Maria Grazia and grandchildren Francesco and Gemma. A milestone of the Umbrian wine production, Lungarotti has been included by Wine Spectator-Operawine 2021 among the 34 Italian best wineries.
Tradition, cultural heritage, generational continuity, love for the Umbrian soil: these are the pillars of Tenuta Lungarotti, a family business where the “human capital” has always played a central role, proving to be a key factor for the growth of this historic winery that represents the very essence of Umbria in the world.
The flagship labels are the famous Rubesco Riserva Vigna Monticchio – Torgiano Rosso Riserva DOCG, repeatedly awarded as one of the best Italian wines, and Rubesco – Rosso di Torgiano DOC, a deep expression of Umbria.
But Lungarotti is not just wine. It is also art, culture and hospitality, key factors of the Lungarotti Experience that you can live in Torgiano thanks to the Museo del vino (Lungarotti Wine Museum), defined by The New York Times as “the best in Italy” for the quality of its collections; the Museo dell’Olivo e dell’Olio (Lungarotti Olive Oil Museum) which tells the history of olive oil over the centuries; the hospitaly of Poggio alle Vigne and Il Poggiolo, two authentic farmhouses ideal for relaxing holidays in the lush nature and the typical Umbrian food of the two Lungarotti restaurants, Enoteca della Cantina and Osteria del Museo.
Zed_Comm will convey all the news regarding wine, hospitality, art and culture, both in Italy and abroad, with focus on countries such as Austria, Germany, UK and Switzerland.
The Marmor Natvm collection, “birth of stone”, by Gwenael Nicolas – Curiosity Tokyo, for Budri, was conceived as a tribute to the poetry of nature. The combination of sophisticated technology and excellent craftsmanship leads to the birth of new stones. Marble decomposes and recomposes itself, becomes alive, expressing itself in new models and shapes. An explosion of tiny inlays, designer brushstrokes whose sophisticated manufacturing process vanishes, leaving only traces of its origins. White and black marbles alternate with bright geometries. The stones in sinuous and light movement free the mind from the preconception of hardness and rigidity. The marbles are inlaid with each other and with skilled craftsmanship and extraordinary ability they represent the primitive origin of the stone, the tremor of the earth that gives rise to the rock, the explosion of marble like a real Big Bang. The collection includes living tables, consoles, lamps, mirrors and bookcases. Complements that leave a strong and decisive trace within the space like the last brushstroke on the artist’s canvas.
The leading wine of the winery, COR RÖMIGBERG Cabernet Sauvignon, offered in six historic vintages: a limited edition for true enthusiasts “Wines from historic vintages are comparable to elderly people who have remained young in spirit”, this is the comparison with which Alois Lageder presents the exclusive RARUM project. “These wines have an extraordinary personality, a very special aura; through the aging process a wine reveals its secret, the interaction between place, climate, vinification and time, that’s why every year we select wine for our RARUM assortment. and the vintages with the best characteristics and, for the 2020 collection we have chosen our leading wine COR RÖMIGBERG Cabernet Sauvignon in six historic vintages ” Fans of the sector and collectors will be able to purchase the special packaging at the Paradeis Winery of the Estate or in the best wine shops, thus comparing the styles and characteristics of the best vintages of COR RÖMIGBERG Cabernet Sauvignon, observing its development and aging potential. For the occasion, an elegant wooden box with a very particular uncorking / capping bottle was chosen, in a limited edition.
- Alois Lageder
- Castello di Fonterutoli
- Consorzio doc delle Venezie
- Digital tasting
- icon award
- Luca D'Attoma
- Marchesi Mazzei
- Mita Eyewear
- MWF 2019
- Press office
- Rassegna stampa
- Tenuta Lungarotti
- Venturini Baldini
- Vermentino Grand Prix
- wine tasting
- Zedcomm pr