ZedComm is partner for the third edition of Milano Wine Week, the first international event of the year dedicated to the world of wine, taking place in Milan from 3 to 11 October 2020. Our agency will be promoting the event in the international press and managing press office and media relation activities aimed at involving journalists and publications in the food&wine and lifestyle sectors. The third edition of Milano Wine Week will see the participation of the best wineries and stakeholders in the world of wine through innovative digital formats and face-to-face appointments. One of the main new initiatives for MWW2020 is Digital Tasting – which will take place simultaneously at Palazzo Bovara, the Milan headquarters, and various locations in ten cities worldwide: Munich, London, New York, San Francisco, Miami, Toronto, Moscow, Shanghai, Beijing and Hong Kong.
Marchesi Mazzei – representative dynasty in the world of wine – has chosen Zed_Comm as partner for its communication, press office and public relations activities for the Italian market, extending the activity also to some foreign markets. The focus of the communication project will be Castello di Fonterutoli, one of the most important realities of Chianti Classico and Tuscany, and Tenuta Zisola, an ambitious wine project started in 2003 in South-Eastern Sicily. The excellence of the Castello di Fonterutoli wines is renowned worldwide and represents one of the reference points for the Chianti Classico denomination. The communication plan will also include the B&B Castello di Fonterutoli – which, with its 15 rooms inspired by the colors of Chianti, allows you to spend a holiday in a small village full of charm and out of time – and the Osteria di Fonterutoli – where the olive trees and vineyards are the backdrop of an authentic and unforgettable gourmet experience -. Tenuta Zisola is instead located a few steps away from Noto in Sicily, a land rich in history, culture and charm and home of the Nero d’Avola grape variety. Mazzei have identified unexpressed potential here and have started a new wine project: 50 hectares of property that extend around the 3 beams of the estate, the main of which enjoys a wonderful view of Noto and the surrounding “gardens” cultivated with vineyards , with citrus, olive and almond trees.
Zed_Comm has been entrusted with the press office activities and media relations dedicated to the launch of MITA, a new and totally sustainable eyewear brand that is the direct result of the experience gained by VoT (Vision of Tomorrow), the eyewear consulting company founded from the 20 years’ presence in the sector of Nora Cabrera, COO and Fabio Ferracane, CEO.
Media relations activities will have the aim of promoting the eyewear collection – made entirely from a recycled material obtained from plastic bottles – in technical eyewear media throughout the world and Italian consumer publications with a strong green and sustainable message.
The official launch will take place during the fiftieth edition of MIDO with a press conference presentation that will put MITA’s technology and innovative production center stage, highlighting their ability to create products which are on-trend and highly stylish as well as being environmentally conscious.
The historic estate, in the heart of the lands of Quattro Castella, in the province of Reggio Emilia, which hosts in addition to the winery, a newly renovated relais, a villa from 1670 and an 18th century vinegar factory – has chosen Zed_Comm as partner for its activities of communication, press office and public relations for the Italian and foreign market with focus on some countries. The agency will communicate corporate news, product launches and participation in leading events in the wine, hospitality and food sector to local and national media. The estate – founded in 1976 by Carlo Venturini and Beatrice Baldini whose names it still bears – in 2016 was acquired by Julia and Giuseppe Prestia who started a relaunch project. Today the winery offers fifteen labels divided into four groups: Classic Method Sparkling Wines, Charmant Sparkling Wines, Sparkling Wines and historic wine varieties.